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How to Optimize Images for SEO and Page Speed

Proper image optimization will improve your page speed and your ranking in search results. Image optimization includes four key components. File dimensions – image width and height in pixels File size – KB or MB File name – descriptive of image with keyphrase at beginning File type – JPG or PNG Images from digital cameras or from a stock photo site are usually very large both in dimension and size. You’ll see image dimensions up to 4000 px wide and file sizes from 2MB to 10MB. The file name is something like DSC2478.jpg which providing no description for the search engines. You want to prepare your images before you upload them to your media library. Image dimensions should be no

How to Choose Fonts for Your Website

Choosing Fonts Choosing the right fonts for your website effects how visitors feel about you and your site and how they understand your content. The fonts you choose along with your color choices help determine how visitors perceive you and your message. For many years, font selection was very limited. Now, any font found at Google Fonts can be used on your site and allow your personality to shine. Serif and Sans-Serif Typefaces First, understand the difference between a “serif” and a “sans-serif” typeface. A serif typeface has small lines at the end of the stroke on the characters. In contrast, sans-serif typeface has no lines at the end of strokes. Serif fonts can express that you are warm, personal,

How to Choose Colors for Your Website

Rules to Choose Colors Before you start choosing colors for your website, you need to know a few simple rules. Be consistent. If you already have a logo and brand colors, plan to use those for your site. If you think your current colors will not be a good fit for your new site, then you will want to make your color changes across the board. Consider your target audience. Many studies provide insight into the best colors to use depending up upon your audience. Blue is good for both men and women. Men prefer blue, green, and black. Women like blue, purple, and green, and they do not like orange and brown. Consider your product. Health products are usually

Images and the WordPress Media Library

As humans, it’s in our nature to communicate visually. Images process quickly and people are drawn to them. You have to remember that as humans, we connect emotionally to images more than video, audio or text. People make decisions and take action quicker when prompted by images, rather than by reading a lot of text. ~ Michael Stelzner, Social Media Examiner Media Library Your WordPress site has its own media library. Media consists of the images, video, recordings, and files that you upload and use in your blog. Media is typically uploaded and inserted into the content when writing a Post or Page. The WordPress Media Library is found in the sidebar menu on the Dashboard. Once in the Media